Wefox

We gave the app a more modern touch and added elements that help users orientate around the interface with ease. Moreover, the branding should be brought into focus. We began by testing the status quo through deep task analysis to identify pain points for customers. Then, we went into a creatiev phase and tried to solve these pain points combined with best practises to create a more appealing look and feel of the wefox app. Finally, we tried to falsify our beliefs and went into another testing round to put our ideas to the test.

Wefox serves both the B2B and the B2C world, which makes the customer journeys more complex. Simplification, branding and an outstanding customer experience is key. We started with testing the current customer journeys and explored weaknesses, which we went on to point out and design solutions for. Gamifciation is a powerful concept when it comes to engagement, so we created a quizz. Furthermore, we restructured the most important Landing-page and optimized the general concept of the journey. At this point, it is crucial to constantly zoom in & out, take both a holistic approach and a detailed look at things to improve the customer experience.

When it came to generate campaign ideas for wefox, we had to face a challenge of the general insurance industry: low customer involvement & no excitement for insurances. So except on focusing on this lackluster topic, we shifted attention towards the hobbies of people. Every ad can specifically be shown to a segmented customer group, of which the majority will identify with the person in the add. This way, we show people what they miss out on by not having the wefox app.